The Using Perceptual Maps in Marketing Simulation Essay

The Using Perceptual Maps in Marketing Simulation - Essay Example The purpose of the simulation is to construct a perceptual map for a marketing plan of Thorr Motorcycles. During the first round of the simulation the first step was to create a perceptual map of the company to attract customers due to the fact that the firm was facing declining sales from its existing product, the Cruise Thorr. â€Å"A perceptual map is a visual representation of what the customer thinks of a brand† (Using Perceptual Maps in Marketing Simulation, 2013). The student had to choose four parameters among the following nine parameters: lifestyle image, product design and styling, cool, product uniqueness, service offerings, price, engine capacity, safety, quality engineering. The parameters selected were lifestyle image, service offering, price, and quality engineering. According to the simulation the four parameters selected were the fundamental parameters for Cruise Thorr perceptual map. Lifestyle image was chosen because image plays a fundamental and critical r ole in the buying decisions of customers in this industry. Price is a no-brainer because people purchasing any type of product evaluate its price to determine whether the price is justified for the good or service a person is acquiring. The high price Thorr Motorcycles charge for the Cruise Thorr is obtained due to the brand image of the company and the perception of the customers that they are acquiring a superior product than the competition. The use of a branding strategy enables companies to charge a premium for its products or services (Kotler, 2003). Quality engineering was selected on the fact that this parameter is a good indicator of the quality of the product the firm offers. Service offering was chosen because motorcycle enthusiasts are attracted by companies that offer a wide variety of services. During the second round of the simulation the player was faced with the dilemma of the market position of the Cruise Thorr not being able to target customers adequately to achie ve the desired sales output. The simulation gave the option to either reposition the Cruise Thorr or to introduce a new product geared towards the economical market. The idea of introducing a new product to target young customers by making the motorcycle less expensive is a bad strategy that the company should not pursue. The firm since its inception has worked hard to create a brand value and corporate image beyond what anybody in the industry holds. Introducing an economical model is not aligned with the mission of the company and would be counterproductive because it would deteriorate the sales of the Cruise Thorr and anger the customer base of the company. The decision taken was to reposition the Cruise Thorr. The positioning strategy selected was to provide financing options and increase services. Providing financing options increases the potential customer base of the company because it allows people that cannot afford to purchase the bike by paying cash the ability to acquire the motorcycle by virtue of their credit. Increasing services is a smart move because it increases the value of the product for the customers. The simulation forced the player to choose a marketing mix for the new repositioning strategy. The price of the motorcycle was maintained without any changes. Decreasing the price would hurt the profitability of the company, while an increase in price will create customer dissatisfaction. The following three promotional options were selected: organize

Persuasive memo Essay Example | Topics and Well Written Essays - 750 words - 1

Persuasive memo - Essay Example As our primary respondents in research based consulting, the program will be beneficial to the company since the respondents will base their responses on experience from the program’s assistance in relation to the progress of their group’s investments.It will be a low cost venture worth $12000 per annum for products and solutions and $8000 per annum for awards program, totaling to $20000 per annum. This will be in line with the company’s mission of providing its clients and the society with quality information and financial management insight to enable smarter decisions. The company offers products and solutions where it concentrates with opportunity analysis by monitoring the purchasing power of institutions and individuals, analysis of key trends due to change of business environments, predictive modeling where they incorporate insightful research before the customers depart and analysis of the market segments through evaluation of the â€Å"wallet size† to ascertain individual’s purchasing power and what drives their decision making. The company is also involved in awards programs to reward the best performing business entities through the â€Å"Greenwich Share and Quality Leaders† and† Greenwich Excellence Awards†. This will ensure proper benchmarks are followed in awarding the best performing entities or individuals. The company was established in 1972 by Charley Ellis with initial offering in personal trust services, large corporate pensions and large corporate banking; privately owned with 125 employees and a net turnover of $35 million by 2010. Our research based consulting strategies have become increasingly dependent upon Connecticut youths and as our primary respondents, who majority are in startups privately or in groups, giving the entrepreneurial assistance will gear their investment plans and company’s outreach (C.I.M.A,2011).The program is intended to

In What Ways Has California's 2011 Redistricting Process and the Open Essay

In What Ways Has California's 2011 Redistricting Process and the Open Primary Election Changed the State's Political System - Essay Example Moreover, the decision to hold primary elections will further intensify the situation as the position of the influential incumbents dominant in the Congress for years is at stake. Also, in the aftermath of the redistricting process some of the incumbents will be forced to retire however in other case, incumbents will be running against each other for elections, thus the open primaries would be significant in this context. In this case, it is being expected that the extreme Republicans or even Democrats will be replaced by new and neutral candidates by virtue of the open primaries, thus about a quarter of the seats owned by California in the Congress will be replaced by new candidates who wouldn’t have experienced the process before. To elaborate on the effects of the redistricting process, it is crucial to highlight the significance of redistricting to analyze the issues and implications of the process in California. The process of redistricting relates to the congressional al location of seats to the population of U.S. There are basically 435 seats whereby all seats have been uniformly distributed amongst the entire population of the U.S. However, the population census and the demographics keep changing with time, and thus they have to be re-analyzed with time to come up with fair allocation of congressional seats to the entire population, thus, after every 10 years the government goes through the process of redistricting based on the changes in population demographics of the U.S. California is one of the most populous state of U.S with 53 representatives assigned to this state alone. Historically, when redistricting took place it had no effect at all, and there was just a change in one of the seats which was swapped between the seats as a result of the primaries. Gerrymandering is one of the ways how the incumbents influence the redistricting process to avail the best chances to secure their positions, by changing the inclinations of the maps in such a way that the maximum number of voters` base is covered in the areas representing their districts. This results in the distorted figure of the maps that are produced after the gerrymandering process. The redistricting process held in 2011 was indeed a unique one as an effort was made to appoint neutral members for the purpose. In case of California as well, 14 members were appointed all of whom weren’t seasoned politicians or incumbents, rather amateurs which suggests that the chances of political point scoring or distortion of results was near to impossible. For this reason, many of the congressmen seemed unhappy with the decision. "When you go from a system that allows incumbents to draw districts that favor themselves to one that disallows considering incumbents at all, you're bound to have some incumbents paired together and some open districts," suggests Tom Bonier who`s the adviser for Democrats redistricting process. This implies that if the issue of incumbency is not t aken into account, chances are that multiple incumbents will end up running for the seat in the same district. Some of the general trends which emerged or are expected to emerge in the future can conveniently be traced after an analysis is conducted over

CASE 5 Information Security and Ethics Essay Example | Topics and Well Written Essays - 1000 words

CASE 5 Information Security and Ethics - Essay Example Because it is unfortunate that a leakage of information committed by an internal employee who accesses almost every details of the valuable information daily. This issue no doubt harms the ethical bonding between the employees and the organizations. But in the case of external trespassing into the organization’s confidential information zone, the blame would directly go to its security system which basically shows the loopholes of its security protocols. But, this is another issue. The organization should make the employees of all levels signed into the document where policies have been stated transparently after distributing and describing the issues about information security. Definitely, an organization containing three employees would differ from the organization with manpower of thousand people in the sense of organizational information policy. The implementation of the e-business framework has led many organizations into serious threat about information security. From the very commencement of the internet, rather say the from the beginning the internet has came with complications and vulnerabilities that is- its basic communications as well as the nodes, norms about its protocols, authentication of its network and host frameworks etc. Dissatisfied employees, hackers, opponents and other stakeholders destroyed the internet’s vulnerabilities which caused damages of privacy, financial damages, loosing of customers, interruption in the activities and unpredictability. Many employees were allowed to access internet for authentic business purpose but actually the result went to misuse of information either from lack of compassion for uncertainty, or lack of consciousness of authentic usage of internet in the organization or exactly by the wicked intension. For these reasons, some protocols are generally set inside an org anization to make the information security system more

Mobile Phones Marketing Case Study Example | Topics and Well Written Essays - 4000 words

Mobile Phones Marketing - Case Study Example As wireless technologies evolve the coming mobile revolution will bring dramatic and fundamental changes to the world. This revolution has already begun and is gaining momentum. The revolution will impact numerous facets of our daily lives and the way business is conducted and will provide important data in real time to assist decision makers exert great influence on communications between businesses and their customers and transform the way we live our lives. The challenges facing mobile services, such as changes in business strategies, investment risk, limitations in mobile devices, networking problems, infrastructure constraints, security concerns, and user distrust in mobile applications and these provoke the researcher's issues such as killer applications, usability, user interfaces, mobile access to databases, and agent technologies. To remain competitive, mobile-device vendors, developers, and network operators must provide end users with a rich and satisfying experience. Mark eting have a great role in promoting wider and broader concept of IT business. Now we should see what are Apple iPhone and RIM Blackberry Smart Phones and what all concepts and business models have been used by both. Data is mainly collected through secondary sources. Collection of information is called a data. Data is of two types. They are primary data and secondary data. Primary data are those which are collected a fresh and for the first time and thus happen to be original in character. Secondary data are those which have already been collected by someone else and which have already been passed through statistical process. Secondary data may be published or unpublished data .For this particular study secondary data used is "Market led strategic change" of Prof. Nigel F. Piercy, which is used as marketing tool and its concept. Secondary data is used for preparing company profile, and previous reports. Apple iPhone and RIM Blackberry: With all of the millions of iPhones already used by highly satisfied users including many corporate executives Apple has been pushed to add features to the iPhone to make it easier for IT staff to manage and integrate into the existing systems. This will enable iPhone users to gain access to server updates pushed from Exchange as they are updated on the server, rather than requested by the client at regular intervals like a typical email program. "When Apple announced that the iPhone would incorporate Exchange support through ActiveSync, they specifically pointed out some shortcomings of RIM's server-based system." (Kim 2008). Apple also highlighted the thousand of existing web-based applications that already work on the iPhone. One major challenge Apple faces in bumping the iPhone up to 3G is that it will require more battery power to operate and the iPhone already has significantly shorter battery life than comparing with other phones. So the company will need to improve the device's battery life but for the current users frequently need to recharge their battery every day. "Apple has given technology managers their iPhone wish list in full in an effort to make its phone more business friendly. The mission: Lure enough enterprises to the iPhone so Apple can hit its 10 million unit goal by the end of 2008." (Dignan 2008). Apple IPhone is the multimedia mobile phone, which enable internet connectivity with touch screen, virtual keyboard, camera phone and portable media player (ipod) along

Information Technology Essay Example | Topics and Well Written Essays - 1000 words

Information Technology - Essay Example Once a computer falls into the bonet, it tends to perform in a slower manner (Leigh 2006). Protocols and Systems that Attackers use today to Control and Update Botnets Communication Protocols of Botnets. A wide number of distinct system connections of protocols are controlled by botnets. These include HTTP, IM, IRC and P2P protocols. These procedures help in communication or avail the source of the botnet and as well as the software equipments that can be utilized in the botnet. Control and Command Techniques (C and C). Immediately the malware of the bot enters to the affected machines, the bot controller or master takes the initiative of discovering the given network of affected machinery; this happens by a given method of communique to perform the desired procedure. A solitary and straightforward process of conveying messages amongst the affected networks and their controllers is kept by powering an express communication connection. On the other hand, this nonstop connection is abl e to position the bot controller with much ease, hence that method of sending messages is neglected so much. In their place, a number of well thought-out control words as well as systematized procedure known as C and C (Command and Control) techniques are made to make the botnets active distantly. The contact connecting the C and C machinery and bots appears to be the feeblest linkage within the bonet but without it, the prey obscure doesn’t perform like a harmonized system (Song 2010). The two various categories of C and C used by attackers to control and update bonnets today include; Control technique and Centralized Command With the C and C method, it makes use of a high and essential bandwidth horde known as the Command and Control server for forwarding data among a variety of affected computers. The given Command and Control server in the specified botnet could be a negotiated machine which manages a given set of the services of the network like HTTP and IRC, and many mo re, further more, it assembles the instructions given from the bot controller or master to every horde within that botnet which connect the Command and Control server canal. The Botnets make use of a variety of devices to defend their connections. This involves the utilization of protected passwords which are made by the bot controllers. The centralized Command and Control server is mainly the principal Command and Control technique. Nowadays, the majority of attackers use the centralized Command and Control, due to its capability of great productivity and it’s simply reachable (Husain 2008). Peer 2 Peer Command and Control (C and C) Technique The peer to peer Command and Control system makes use of a Peer to Peer communication without a specific mid server to frontward the packet messages in between the botnets, this is as a result making the P2P technique more tough to any breakdown within the given system. However, this classification is fairly rough to establish as well a s terminate, even though one or more bots may be disengaged, it has no effect upon the functioning within a bonnet (Brian 2008). Q. 2 Secured Evidence of 3-DES and RSA 3-DES and RSA are mutually convention procedures which are applied in the encryption of data. Workstation set-ups function within such a manner that, data packets

Values of Life Essay Example for Free

Values of Life Essay There are many values in life. To me a value is something that you enjoy, and appreciate around you. You also have a passion for the person, place or thing that you value. You have to be willing to fight for your values. There are many values in life but the two that are most important to me is wrestling and my Family. Wrestling has played a big tremendous role throughout my lifespan Family is the most important value because they will always be there for you no matter what. Wrestling is a significant value to me because it has played a crucial part in my life. It made me who I am today. Wrestling is different than most sports. It’s not just any sport you play its more like a lifestyle. You have to make sacrifices if you want to be successful at the sport. You have to give up allot of your everyday life routines. That consists of no parties, no junk food, no staying up late etc. When you give up things like this that is a value in itself. This value takes me places I never thought I could be going; from traveling all around the world to being here now at NDC. Some people would not consider a sport as an important value. Not for me I say if you are willing/have shed blood sweat and tears for that person place or thing, then that’s a value there. Family is the most appreciated value that I have. I love my family with all of my heart. I value them and they value me. There are so many values that come with family that you will always be able to share. You’re always with someone apart of your family from mom and dad to cousins. You will experience good and bad times with each and every one of them. They will teach you who you are not by choice, but because they are a part of you. They have characteristics the same as you. They are your blood. They help you with daily life problems, they taught you right from wrong, they have molded you the guide you, if all this is not a value I don’t know what it is. Your values will make you who you are. They make up the character in you. Without values I’m not sure where I would be right now, I would not be the same person that I am today. These two values Wrestling and Family have taught me hard work, determination, and business. For all of those I am very grateful, a glad that I had these though out my life My personal opinion if you don’t have values in life you really have nothing to live for, nothing to protect, nothing to drive you when times get hard, nothing to look forward to, not anything. People will judge you based off your important values. Wrestling is an important value to me because I’ve shed blood, sweat, and tears for the sport. My family is my number one value in my life because they’ve made be who I am today.